The story of Hilty

Like brilliant stars in the night sky, each person possesses a unique beauty and charm. When we shine together, we celebrate each other, creating masterpieces of life. There are times of dimness, moments of darkness, but it is the rebirth from inner strength, faith, and love that will lift you higher and make you more radiant. Hity celebrates the sparkling essence of each individual, reminding us that natural beauty and the ability to create life's masterpieces are precious.

At Hity, we are committed to continuously seeking and applying materials that are safe and healthy for health and skin, completely eliminating plastic to minimize environmental impact. We prioritize using local fabrics from traditional Vietnamese weaving villages and do not use any plastic-containing materials in our products. Reusable zip bags are used in our warehouses, lasting at least 3 years instead of single-use plastic bags. Hity's packaging is recycled from leftover fabric, creating beautiful fabric bags that encourage customers to reuse in their daily lives – from supermarkets and shopping to travel. Hity does not print logos on the bags, ensuring convenience without turning the gift into an advertising tool. All production processes are guaranteed to be clean, safe, and healthy.

The Hity fashion consulting team is always ready to accompany you, listening to your lifestyle and fashion desires to turn them into reality through unique, exclusive collections made just for you.

Thank you for being a part of Hity's journey.

Brand Essence | The Core Essence

Originating from Nha Trang — The essence of craftsmanship — Slow living & Sustainability

🌴 Rooted in Nha Trang | Originating in Nha Trang

Hity originates from a tropical land where the sea is in front and mountains are behind; a space rich in natural resources and indigenous culture. That tropical spirit permeates every design, reminding us of our responsibility to preserve and cherish the land that has nurtured us.

Nha Trang is the cradle that nurtured Hity, where mountains lean against the backdrop of the sea, brimming with the life-giving energy of Mother Nature. From this land, we carry with us a free-spirited tropical spirit, gratitude for nature's bounty, and a responsibility to preserve and spread green values.

Originating from Nha Trang – a land blessed by nature with the blue sea to the west and mountains behind, a place where the free-spirited tropical vibe converges – Hity cherishes every breath of land and sea, carrying within it the responsibility of preserving, nurturing, and spreading the sustainable values ​​of Mother Nature.

• The story: Each design is an emotional map leading back to its roots — the sun, the wind, the saltiness, and the echoes of the sea.
  Style: Free-spirited, bright, inspired by the colors and rhythm of life by the sea.
  Values: Celebrating roots; conveying tropical inspiration in a subtle, non-cliché way.

✨ Craftsmanship | The Essence of Handicrafts

Artisans - Elevating the Value of Traditional Crafts

Each Hity design is a continuation of the finest craftsmanship, from the skillful hands of local artisans to the heartfelt stitching. Hity celebrates the spirit of tailoring for humanistic reasons – creating products not just to wear, but to reflect and respect the wearer's individuality.

We cherish the people who have made Hity what it is today. Our customers, partners, suppliers, associates, and artisans who have worked with us, are working with us, and will work with us in the future are our dear friends. We believe that prosperous development can only be achieved when we develop symbiotically, supporting and sharing the burden with each other.

Artisans are the heart of Hity. With the utmost respect for the dedicated artisans who create perfect garments, we prioritize ensuring a safe and friendly working environment to stimulate their focus and creativity. As a result, each Hity product lasts longer, allowing you to shop less, choose quality over quantity, and prioritize transparent and responsible brands.

Collaborating with artisans is an integral part of our daily production process. After all, relationships are at the core of what we do. From intimate dialogues with long-standing partner artisans to careful partnerships and commitments, we continuously strive to develop, learn from, and engage with like-minded partners in our industry.

Exquisite craftsmanship is at the heart of our collection, encompassing embroidery, fringe, pleating, gathering, and handcrafted floral arrangements created by our long-standing artisan partners in Ben Tre, Nha Trang, and Hue. Individual silk roses are hand-sewn, dynamically patched together, and strategically placed to form unique, body-hugging silhouettes – future treasures to wear and love for seasons to come.

We recognize that each skilled tailor, with their passion and dedication to their craft, has contributed exquisite works to the fashion world. However, we often overlook them in every aspect, from working conditions and skill development to environments that stimulate creativity and allow them to hone their skills. With this concern in mind, we strive to improve working conditions and ensure the rights of garment workers, thereby promoting responsible production and consumption, and aiming for sustainable development.

We value the time-honored craftsmanship of our partner artisans. The "Cẩm Tâm Tú Khẩu" program was created to promote initiatives that strengthen the sustainability of community producers. The program provides opportunities for artisans in Vietnamese craft villages by leveraging their traditional skills in hand weaving, woodblock printing, and hand embroidery. Hity collaborates with local artisans to incorporate handcrafted artistic elements into its designs, showcasing creativity and innovation through the spirit of nostalgia. Hity's mission is to promote and celebrate traditional craftsmanship through stunning garments.

The challenge for the handcrafted textile industry is time. Skilled Vietnamese hand-weaving artisans find it difficult to compete with the fast fashion market, where the top priority is getting a new garment from design to store within six weeks.

We are committed to providing quality products, manufactured using ethical and sustainable processes that respect people and the environment.

Hity honors artisans – those who keep the flame of traditional weaving, embroidery, and tailoring alive. Every stitch reflects dedication and care, creating products that are not only beautiful to wear but also reflect and cherish each individual's unique style.

The story: Hity is a place where traditional crafts are respected, developed, and improved—connecting knowledge, skills, and creativity.
Style: The product features handcrafted details: hand embroidery, thread pulling, pleating, and exquisite tailoring.
Values: Preserving traditional crafts; improving working conditions; creating products with longevity and a story to tell.

🌿 Mindful Living | Live slowly, live fully

Hity fashion is a practice of mindfulness in everyday life. From natural materials and comfortable designs to a tropical spirit, each outfit is a gentle reminder: slow down to find wholeness, and let fashion become a meaningful part of your self-nurturing journey.

Fashion at Hity is a mindful journey – slowing down to feel, choosing less but higher quality, living in harmony with nature, and celebrating authentic values. Each collection is a reminder that fashion is not just for wearing, but also for living, for feeling, and for cherishing in memory.

Hity was born from a love for Nha Trang, where peaceful life blends harmoniously with nature and local culture. Each Hity product embodies the tropical spirit of Nha Trang, expressed through sophisticated and free-spirited designs inspired by the vibrant beauty of Nha Trang.

We focus on using environmentally friendly materials such as organic fabrics and recycled fabrics, minimizing our impact on water and soil.

With our commitment to transforming into a slow fashion brand, we are determined to contribute to minimizing the environmental impact of the fashion industry, creating a transparent and responsible fashion supply chain, helping consumers build higher-quality and more sustainable wardrobes, and ultimately saving them money.

Beyond creating beautiful garments, we are committed to promoting conscious fashion practices, ensuring that every step in our production process is ethical, sustainable, and environmentally respectful. We aspire to be a catalyst for positive change in the fashion industry, inspiring others to adopt mindful consumption habits and make a difference. We envision a community of like-minded individuals coming together to support and uplift each other, especially women. Through events, workshops, and collaborations, we aim to create a space where people can connect, share their stories, and inspire each other to pursue their own unique fashion journeys.

Our love for the pristine life by the sea, for the warm-hearted people, for the original values ​​of materials like natural fabrics woven from Mother Earth, and our respect for the artisans in local craft villages have nurtured the connection that has allowed us to nurture Hity to this day. Each Hity product is the culmination of our appreciation, preservation, and dissemination of these essences through meticulously designed collections, carefully selected natural materials, and exquisite handcrafted embroidery and sewing. All our dedication reflects our commitment to the sustainable development of local fashion, in our mission to preserve the original beauty of nature and people. We celebrate the original beauty of humanity as expressed through the journey of self-discovery and the return to our roots and cultural heritage.

The story: We encourage a slow and mindful pace of life — fashion is part of a journey of self-nurturing.
Style: Selected natural materials, durable design, minimal environmental impact.
Values: Responsible consumption; supply chain transparency; waste reduction and resource conservation.

From our business experiences, social relationships, and the lives of our customers and ourselves, we recognize and are driven by the mission to build an original and unique local fashion brand, focusing on producing and consuming clothing in a more environmentally and socially conscious way. We prioritize sustainability, ethics, and transparency throughout the entire fashion supply chain. Fashion is not just about serving the need to dress well, but also about promoting a healthy lifestyle and a sustainable future. Through meticulous and careful actions at every step of the product creation process, we will together minimize negative impacts on the environment by producing less, using sustainable and recycled materials, and reducing waste.

If we don't produce the highest quality products, then we're just creating more junk that nobody needs.

From its inception, Hity has always prioritized customer interests. Today, we go even further, focusing on the benefit of the community and the environment. With a belief in the power of positive change, Hity is transforming itself into a brand committed to sustainable development in the fashion industry and products that promote a green lifestyle.

We are sisters from a family of girls who love traditional culture and art. Starting from a small tailor shop in Nha Trang city, Hity has gradually refined its distinctive style across its coastal hometown and distant destinations during family trips. The Hity brand is celebrated for its elegant designs, relaxed yet sophisticated styles, and handcrafted production processes. Our commitment to sustainable development includes long-term collaborations with small-scale community artisans throughout Vietnam.